I was the lead copywriter on the Brawny account at Cutwater from 2014-15. As part of the Stay Giant campaign that celebrated strength in the face of adversity, I wrote video scripts, social posts about resilient behavior, and even a Motown-inspired song that became the soundtrack to the campaign.
Song written as part of the Stay Giant campaign. Music credit Matt Kabus. 
Series of social ads made for Super Bowl XLIX that offered Brawny as a complement to official game advertisers.
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