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I was the lead copywriter on the Brawny account at Cutwater from 2014-15. As part of the Stay Giant campaign that celebrated strength in the face of adversity, I wrote video scripts, social posts about resilient behavior, and even a Motown-inspired song that became the soundtrack to the campaign.
Series of social ads made for Super Bowl XLIX that offered Brawny as a complement to official game advertisers.
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