![](https://cdn.myportfolio.com/0c592929f43ccde0013ddd855bc8532b/b7f020ff-3161-4e5f-8c1e-b5bf1ecf6818_rw_1200.png?h=2cdd6266eb0394006cdb94aa5b113b44)
I spent four years as the creative lead and UX writer at Earnest, an online lender. I was responsible for all emails (transactional and marketing), social ad production (including image/video production), landing pages, and all in-product copy. Please scroll down for UX samples.
Marketing work
Video created in 2-day company hack day. Later used in YouTube and Facebook ads. I was writer/director/editor.
Two of the ~200 unique Facebook ads I wrote and designed after we let go of our ad agency. Millions of impressions and thousands of likes :)
![](https://cdn.myportfolio.com/0c592929f43ccde0013ddd855bc8532b/4b5b5e11-a216-4fba-ac60-296ce659bbf5_rw_1200.png?h=2d0db7467332b4bd8189621aea5d5bdb)
![](https://cdn.myportfolio.com/0c592929f43ccde0013ddd855bc8532b/9760adbb-429a-48f2-95cc-dd1f2837ce6f_rw_1200.png?h=7747ed06d8f9c020df9ee5feec7834d3)
![Email to applicant with expiring loan offer](https://cdn.myportfolio.com/0c592929f43ccde0013ddd855bc8532b/25b30650441211.58d434d4db658_rw_1200.png?h=39a4dde0002593ee13bb69d8fe6e75d4)
Email to applicant with expiring loan offer
![Header on email offering a signing bonus the weekend of the Big Game.](https://cdn.myportfolio.com/0c592929f43ccde0013ddd855bc8532b/7773e050441211.58d434d4daddd_rw_1200.jpg?h=b9e1d2b743b4fe348c3806591af6f439)
Header on email offering a signing bonus the weekend of the Big Game.
![Google Sponsored Promotion ad](https://cdn.myportfolio.com/0c592929f43ccde0013ddd855bc8532b/03eb6650441211.58d434d49ac0e_rw_1200.png?h=bbb7de95c0ebfa4b368f588cfabd4fe7)
Google Sponsored Promotion ad
![Header image from daylight-savings themed marketing email](https://cdn.myportfolio.com/0c592929f43ccde0013ddd855bc8532b/532c8743-fc00-44de-bb75-a64211455f1a_rw_1200.gif?h=b129c7dfbb731ffe1c22e62ece04ca41)
Header image from daylight-savings themed marketing email
Content on Earnest.com
![](https://cdn.myportfolio.com/0c592929f43ccde0013ddd855bc8532b/a478b1a8-40a7-425a-a9fb-d2a6135cbe76_rw_1920.png?h=abf23ff852a463ae0ac50456722b4b2d)
Did my best to explain the very technical explanation behind how Earnest's interest rate determination process is different.
![](https://cdn.myportfolio.com/0c592929f43ccde0013ddd855bc8532b/ef74573c-3cca-40b6-ae1b-019a5e6d8f39_rw_1920.png?h=b43dfb3c0183a1548664ab240a9f8d3c)
Ads for Snapchat and Instagram Stories
UX work
The product design team had created a private student loan application — users of which would primarily be students heading to college as well as their cosigners. This application would likely be the first major financial transaction for these students, and typically a source of confusion and stress. After updating the initial mockups with improved content, I was able to help make the flow easier to understand and more on-brand.
![](https://cdn.myportfolio.com/0c592929f43ccde0013ddd855bc8532b/ac5d56bf-c6e9-43d4-a6c4-b13b8e516f76_rw_1920.png?h=ae7f89d631ccad59bac544ab0d0ddd24)
![](https://cdn.myportfolio.com/0c592929f43ccde0013ddd855bc8532b/ae8a2e54-fa9e-4688-89ff-49a33c45ef8b_rw_1920.png?h=ad09faccb2a47bcf6f10142b275a1149)
I also worked on a small project to add some brand voice to the flow for users who checked their personal loan interest rate on a partner site, then clicked through to apply.
![](https://cdn.myportfolio.com/0c592929f43ccde0013ddd855bc8532b/80e8b148-9503-425a-985c-ab7ac7757179_rw_1920.png?h=a0803aab6938bf2bdddfab1af161d70e)