I spent four years as the creative lead and UX writer at Earnest, an online lender. I was responsible for all emails (transactional and marketing), social ad production (including image/video production), landing pages, and all in-product copy. Please scroll down for UX samples.
Marketing work
Video created in 2-day company hack day. Later used in YouTube and Facebook ads. I was writer/director/editor.
Two of the ~200 unique Facebook ads I wrote and designed after we let go of our ad agency. Millions of impressions and thousands of likes :)
Email to applicant with expiring loan offer
Header on email offering a signing bonus the weekend of the Big Game.
Google Sponsored Promotion ad
Header image from daylight-savings themed marketing email
Content on Earnest.com
Did my best to explain the very technical explanation behind how Earnest's interest rate determination process is different.
Ads for Snapchat and Instagram Stories
UX work
The product design team had created a private student loan application — users of which would primarily be students heading to college as well as their cosigners. This application would likely be the first major financial transaction for these students, and typically a source of confusion and stress. After updating the initial mockups with improved content, I was able to help make the flow easier to understand and more on-brand.
I also worked on a small project to add some brand voice to the flow for users who checked their personal loan interest rate on a partner site, then clicked through to apply.
